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New company is backed by Mark Cuban and led by makeup artist Sir John.
March 3, 2025
By: Melissa Meisel
BoldHue, a new beauty technology company, has arrived. Backed by Mark Cuban and approved by makeup artist Sir John, who is the company’s head of artistry, BoldHue is introducing an at-home smart device that allows consumers to scan skin and output millions of foundation shades in one minute.
Sir John praises BoldHue’s commitment to inclusivity, calling it a “game-changer in beauty tech.” It is touted by the brand as the Keurig of makeup.
“The sleek device is about the size of a Stanley water bottle and was designed to live on your vanity and solve all of your foundation woes,” he said.
BoldHue ($295) was created to solve the endless frustration of shade matching once and for all, added Sir John.
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